Black and white headshot of Liz

Hi, I’m Liz

I’m a content strategist, writer, and marketer with nearly 20 years of experience in crafting effective content and marketing programs that inform and empower customers. I got my start in PR, cranking out press releases and crisis management plans. Then ventured on to have a successful stint in publishing. After writing countless magazine features and columns, (and ghost writing a few books), I went on to lead content marketing at a few award-winning B2B agencies.

Today, I’m a Sr. Content Strategist + Writer at Apple. I lean on my insight-driven approach and storytelling experience to create strategies that support a people-first narrative.

I believe that words have the power to move people in profound ways, and technology propels it forward.

I’m a big-picture thinker with a meticulous attention to detail—so it’s in my nature to sweat the small stuff. I bring organization to chaos and focus to ambiguity. And I value outcomes over optics.

My mission is to remain a human voice in a tech-driven world — combining strategy, creativity, ethics, and fluency in AI tools that augment human creativity and foster innovation.

Top Skills

I’ve spent my career writing all kinds of content—from magazine features and marketing content to YouTube scripts and product pages. Despite the differences in content type, everything I’ve written has one thing in common — people. When you prioritize your audience, the content has a meaningful impact.

WRITING

  • — Thought leadership positioning

    — Brand and product messaging

    — Copywriting

    — Blogs

    — Social media content

    — White Papers, eBooks, case studies

I lean on insight-driven strategies to bring focus to ambiguity. I think big picture, but I have a meticulous attention to detail, so I’m always looking around the corner. I turn data points into decisions, and the most complex topics into clear, effective content programs that scale.

CONTENT STRATEGY

  • — Digital Content Strategy

    — SEO

    — Social Media Strategy

    — Editorial Strategy & Planning

    — Content Mapping

    — Content Review and Analysis

    — Content Auditing

I have a strong background in marketing with a proven track record in creating successful marketing campaigns that reach customers throughout their journey. When you’re able to deliver the right information, at the right time, through the right channel, you remove a lot of the obstacles that customers face.

MARKETING

  • — Content Marketing

    — Product Marketing

    — Buyer Persona Development

    — Social Media Marketing

    — B2B and B2C

    — Inbound Marketing

    — Brand Marketing

    — Sales Enablement